Your health and safety is AdMonsters’ #1 priority. Joseph University and a member of the Network of Executive Women in Cincinnati. She’s also on the board of trustees for Mount St. Pratt holds a Bachelor of Arts in Economics from Denison University. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors. Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. Pratt sits on the business leadership team for 84.51°.

She leads a growing cross-functional team committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Media is an important pillar of Kroger’s alternative business, and Pratt oversees the product development, sales, and operations of in-store, onsite and off-site advertising. As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a passionate disruptor in the media advertising industry.

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